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PARENT ENTITY ID HEADER IMAGE

OVERVIEW OF PE ID - PARENT ENTITY ID

Let’s say you run a business—maybe you’re slinging handmade soaps, running a coaching institute, or managing a full-blown tech startup. Whatever it is, if you're planning to shoot out commercial messages (SMS or voice) to your customers, you can’t just wing it. Enter the PE ID, short for Principal Entity ID—your official, TRAI-approved golden ticket to communicate without being labeled a spammer.mercial communication. As per the regulations from the Telecom Regulatory Authority of India (TRAI), all Principal Entities should be registered within the Distributed Ledger Technology (DLT) platform before using the platform to send commercial communication like SMS or voice.

Classification of Principal Entities (PE)

1. Government Entity

2. Non-Government Entity (further classified into):

- Cooperative Society - Sole Proprietorship - Private Limited Company - Public Limited Company - Educational Institution - NGO - Nationalised Bank - Private Bank - Life Insurance Company - Political Party - General Insurance Company - Partnership Firm - Trust / Club / Association - Family-Owned Business - Others

Principal Entity (PE) Roles

  • DLT Platform Registration: Go to the telco’s DLT portal and sign up like a responsible adult. Submit all the requested info without playing hide-and-seek.

  • Header and Template Enrollment: Got a brand name like “MYSHOP”? You’ll need to register that header and the message templates you'll use—no freestyling allowed.

  • Telemarketer Selection:Pick a registered telemarketer and give them the go-ahead to send messages on your behalf. Kind of like choosing a reliable postman… with rules.

  • Consent Acquisition: Yes, even your mom has to give you consent before you send her business messages. Collect proper customer consent and upload it to the DLT system. No “assumed permissions” here.

How to Register as a Principal Entity (PE)

  • Visit the Operator DLT Portal: Click on the Principal Entity (PE) tab and tap that big ol’ “New Registration” button..

  • Determine Registration Status: - Choose No if it’s your first time, Choose Yes if you already have an Entity ID from another operator.

  • Give Necessary Details: PAN, TAN, business documents, KYC stuff—yes, it’s paperwork, but necessary.

  • Submit KYC Documents: Govt PEs: Letterhead, email from a competent authority, TAN, GST cert. Non-Govt PEs: TAN, trade license, GST registration, incorporation cert, etc.

  • Validation Process -Sit back while the TSP registrar does the behind-the-scenes magic of verifying your details.

  • Approval and Activation: Once approved, your Reference ID gets activated on the DLT platform. You’re officially in the system. You’ve got 30 days post-verification to make the payment. Once logged in, the payment option appears.

  • Payment Process: Principal Entity is supposed to release the payment within 30 days of the cooling period after the verification. The option for payment shall be available after login by the entity.

  • PE ID Issue: Boom! Once payment’s done, your PE ID and registration certificate land in your inbox.

Key Points about PE ID

  • Uniqueness: Your PE ID works across all access providers in India—no need to do this circus again elsewhere.

  • Reusability: TheGot the ID? You can use it to register with other operators too

  • Validity: Miss the 15-day window to upload your docs or respond to queries? Poof—your account gets deleted. Back to square one.

Compliance and Restriction

  • Usage: If you’re in retail, don’t start sending messages about crypto investments. Your content has to match your business vertical.

  • Authorized Communication: Only use your PE ID for official, customer-facing messages—not for midnight memes or random promotions.

  • Security and Transparency: Thanks to DLT, every message can be traced, verified, and managed. Less spam, more trust.

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