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META Guidelines

WhatsApp Business API (platform) is designed for larger organisations and offers more advanced capabilities than the WhatsApp Business app, which is for small businesses. These guidelines are defined and updated from time to time by Facebook / Meta and are published on their publicly accessible portal. All business entities using whatsapp business api platform should regularly review and follow these guidelines to stay compliant.

CONVERSATIONAL

Marketing

Promote Your Business Using Whatsapp

Maximize Your Reach & Sales with WhatsApp Promotions – Reach More Customers Now

CONVERSATIONAL

ENGAGEMENT

Engage Your Customers using WhatsApp

Engage, Support Your Customers Seamlessly with WhatsApp –
Stay Connected Always!

CONVERSATIONAL

COMMERCE

Conversational Commerce in WhatsApp

Transform Customer Conversations into Sales with - WhatsApp Commerce

Whatsapp Template TYPES - CATEGORIES

Marketing

Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.

utility

Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys.

Authentication

Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

Service

Enables you to resolve customer inquiries. Service conversations can be opened with any type of message other than a template message.

Conversational Pricing

Marketing

INR 0.88

Per Message Conversation to INDIA

Utility

INR 0.15

Per Message Conversation to INDIA

Authentication

INR 0.15

Per Message Conversation to INDIA

Service

INR 0.15

Per Message Conversation to INDIA

Platform Charges

Monthly

INR 1111/-

Application Usage Charges

Quarterly

INR 3111/-

Application Usage Charges

Half Yearly

INR 5111/-

Application Usage Charges

Annual

INR 5111/-

Application Usage Charges

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