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How to Choose the Right SMS Service Provider in India — 10 Criteria That Separate Great Providers from Costly Mistakes

Updated: 4 days ago


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Choosing an SMS service provider in India is not a minor procurement decision. Get it wrong and your OTPs fail at checkout. Your appointment reminders go undelivered. Your Diwali flash sale SMS is blocked before it reaches a single customer. Get it right and you have a communication channel with a 98% open rate, sub-5-second delivery, and a cost of ₹0.10 per message — the highest ROI channel available to any Indian business. This guide gives you the exact 10-point evaluation framework used by enterprises, fintech companies, and fast-scaling startups to choose the right SMS gateway provider in India — and shows you precisely where Techto Networks stands on every criterion.


Why Choosing the Wrong SMS Provider is More Expensive Than You Think

Most businesses choose SMS service provider in india based on one criterion: price per SMS. This is the single most common and most costly mistake in Indian business communication.

Here is what choosing the wrong provider actually costs — beyond the headline price:

Hidden Cost

What It Looks Like

Real Business Impact

Low delivery rates

15–25% of messages simply don't arrive

Lost OTPs = abandoned transactions. Failed reminders = no-shows. Undelivered alerts = customer churn

Non-DLT-compliant routes

All messages blocked by telecom operators overnight

Entire campaign budget wasted. Zero delivery. Potential TRAI penalty

Shared / grey routes

Messages delivered inconsistently across networks

Airtel users receive in 2 seconds, BSNL users receive in 45 minutes — or never

Expiring credits

Credits purchased in January expire by March

Effective price per SMS is 2–3× the quoted rate once expired credits are factored in

No 24/7 support

Your OTP gateway fails at 11 PM during a flash sale

Thousands of customers cannot complete checkout. Revenue loss is immediate

Opaque analytics

Delivery reports show "Sent" not "Delivered"

You cannot diagnose problems, optimise campaigns, or prove ROI to stakeholders

Hidden DLT charges

₹0.025/message DLT submission fee billed separately

Your ₹0.12/SMS quote becomes ₹0.145/SMS once DLT fees are added

Poor API documentation

Integration takes weeks, not hours

Developer time wasted. Launch delayed. Revenue deferred

A provider quoting ₹0.15/SMS with 94% delivery on compliant routes is dramatically better value than one quoting ₹0.10/SMS with 78% delivery on grey routes, expiring credits, and hidden DLT charges. The 10 criteria below help you see past the headline price to the actual cost.


The 10-Point Framework for Choosing an SMS Service Provider in India


Criterion 1: TRAI DLT Compliance — The Non-Negotiable Foundation

Since September 2021, India's Telecom Regulatory Authority (TRAI) mandates that every business sending commercial SMS must register on the DLT (Distributed Ledger Technology) platform. Every message you send must carry an approved Sender ID and match a pre-approved message template. Non-compliant messages are automatically blocked at the operator level — before reaching a single recipient.

What to check:

  • Is the provider itself registered as a telemarketer on India's DLT platform?

  • Does the platform enforce DLT template matching before every send — or does it let you send first and fail silently?

  • Does the provider actively assist with your entity registration, Sender ID approval, and template submission — or do they leave you to figure it out alone?

  • How does the provider handle TRAI regulatory updates — do they proactively update the platform or wait for complaints?

Red flags: Any provider that does not mention DLT prominently, allows you to send without template approval, or charges separately for "DLT support" as a premium service.

Techto Networks: Fully registered DLT telemarketer. DLT compliance is native — not an add-on. Every send is template-validated before it routes. Free DLT registration support for all clients including entity registration, Sender ID approval, and template submission.


Criterion 2: Route Quality — Where Your Messages Actually Travel

Not all SMS routes are equal. The route your message travels from your provider's server to your customer's handset determines delivery speed, delivery rate, and regulatory compliance — and providers do not always disclose which route category they use.

The four route types in the Indian market:

Route Type

Description

Delivery Rate

Compliance

Use Case

Direct / Tier-1

Provider connects directly to telecom operator (Airtel, Jio, BSNL, Vodafone Idea) via SMPP

97–99%

Fully DLT compliant

OTP, transactional, critical alerts

Aggregator / Tier-2

Routes through an intermediate aggregator before reaching the operator

90–96%

Usually compliant

Standard promotional and transactional

Shared / Reseller

Multiple businesses share the same route and Sender ID pool

80–92%

Variable

Low-cost promotional only

Grey / International

Routes via international SIM farms or unregistered gateways

60–85%

Non-compliant — blocked by TRAI

None — avoid entirely

What to check:

  • Ask directly: "What route type do you use for transactional SMS and OTP?"

  • Request a test send across Airtel, Jio, BSNL, and Vodafone Idea simultaneously — measure delivery time on each

  • Ask for a sample delivery report showing operator-level delivery confirmation — not just "Sent" status

Techto Networks: Direct operator connections for transactional and OTP routes. Dedicated priority route for OTP delivery — sub-3-second delivery guaranteed. All promotional routes are DLT-registered aggregator routes — no grey, no unregistered gateways.


Criterion 3: Delivery Rate and Transparency of Reporting

A delivery rate is only meaningful if it is measured at the right point in the delivery chain. Many providers report "Submitted" or "Sent" as delivery — which simply means the message left their server, not that it reached the customer's handset.

What genuine delivery reporting looks like:

  • Submitted — message left provider's server (meaningless as a success metric)

  • Delivered — confirmed by the operator that the message reached the handset (the only metric that matters)

  • Failed — blocked, DND-filtered, invalid number, template mismatch

  • Pending — in transit, not yet confirmed by operator

What to check:

  • Does the provider's report distinguish between Submitted and Delivered?

  • Are failure reasons categorised — so you can identify whether failures are invalid numbers, DND filters, or template blocks?

  • Are reports available in real time or only end-of-day?

  • Can reports be exported per campaign in CSV/XLS for audit and analysis?

Techto Networks: Real-time delivery reports with operator-level confirmation. Failures categorised by reason. Per-campaign drill-down. CSV/XLS export. Delivery analytics dashboard updated every 30 seconds during live campaigns.


Criterion 4: SMS Type Coverage — All Three Routes Under One Account

Indian businesses need three distinct SMS route types, each governed by different TRAI rules and serving different business functions. Confirm your provider handles all three before signing up.

Promotional SMS

  • Purpose: Marketing messages — offers, discounts, product launches, events

  • Delivery window: 9 AM to 9 PM only (TRAI regulation)

  • Recipients: Non-DND numbers only

  • Sender ID: 6-digit numeric (e.g., VM-XXXXXX)

  • DLT requirement: Pre-approved promotional template mandatory

Transactional SMS

  • Purpose: Informational messages — order confirmations, appointment reminders, account alerts

  • Delivery: 24/7 — no time restriction

  • Recipients: All numbers including DND-registered

  • Sender ID: 6-character alphanumeric (e.g., TN-BRAND)

  • DLT requirement: Pre-approved transactional template mandatory

OTP / Service Implicit SMS

  • Purpose: Authentication — one-time passwords, login verification, payment confirmation

  • Delivery: 24/7 — dedicated priority route

  • Recipients: All numbers including VIP and DND

  • Sender ID: 6-character alphanumeric

  • DLT requirement: Pre-approved OTP template — locked format for security

What to check: Does the provider offer all three under one dashboard and one API? Or do you need separate accounts or contracts for promotional vs transactional vs OTP?

Techto Networks: All three route types — promotional, transactional, and OTP — managed from one dashboard, one API, and one credit balance. No separate accounts. Route assignment is automatic based on template DLT classification.


Criterion 5: API Quality — for Businesses That Need Integration

If you plan to trigger SMS from your website, CRM, ERP, or application — API quality is as important as route quality. A poorly documented or unreliable API adds developer cost and creates operational risk.

What a professional SMS API looks like:

  • RESTful architecture — clean, JSON-based, predictable

  • Sandbox / test environment — test your integration fully without spending production credits or sending real messages

  • Comprehensive documentation — complete endpoint reference, code examples in multiple languages, error code glossary

  • Webhook support — real-time delivery status callbacks to your server URL so you know the instant a message delivers or fails

  • Rate limiting with clear error codes — predictable behaviour at high volume without silent failures

  • SMPP protocol — for enterprise-grade, ultra-high-volume integration above 1 million messages per day

Languages and frameworks to confirm support for: PHP, Python, Java, Node.js, .NET, Ruby, Go — plus pre-built plugins for Shopify, WooCommerce, Zoho CRM, Salesforce, and HubSpot if relevant to your stack.

What to check: Request API documentation access before signing up. A provider confident in their API gives you the docs immediately — one that makes you sign a contract first is hiding friction.

Techto Networks: Full REST API + SMPP. Sandbox environment activated on sign-up. GitHub code samples in 7 languages. Webhook delivery callbacks. Pre-built integrations for Shopify, WooCommerce, Zoho, Salesforce, HubSpot, and WordPress. Free technical onboarding support for all new accounts.


Criterion 6: Pricing Transparency — What You Actually Pay Per SMS

The gap between quoted price and actual cost is where Indian SMS providers most frequently mislead buyers. Here is a full breakdown of every cost element to confirm before signing up:

Cost Element

What to Ask

Watch Out For

Base price per SMS

₹ per 160-character English SMS

"Starting from" quotes that only apply to 10M+ volumes

DLT submission charge

₹0.025/message — TRAI mandated

Providers who quote exclusive of DLT then add it at billing

Credit expiry

When do purchased credits expire?

30-day, 90-day, or 1-year expiry means your effective price is much higher

Minimum commitment

Is there a monthly minimum spend or contract?

Minimum monthly spends lock you into costs before you have validated volumes

Unicode surcharge

Extra charge for Hindi/Tamil/Telugu SMS?

Some providers charge 1.5–2× for regional language messages

Setup fee

One-time onboarding cost

Legitimate providers charge zero setup fees

DLT registration fee

Charge for helping you register on DLT portal

Should be free — it is a mandatory regulatory process, not a premium service

API access fee

Monthly charge for API endpoint access

API should be included in standard plans, not a paid add-on

What all-in pricing should look like for a mid-market Indian business:

  • Promotional SMS: ₹0.12–₹0.15 per SMS inclusive of DLT

  • Transactional SMS: ₹0.12–₹0.16 per SMS inclusive of DLT

  • OTP SMS: ₹0.15–₹0.20 per SMS inclusive of DLT on priority route

  • No credit expiry, no setup fee, no minimum commitment

Techto Networks pricing (all-inclusive, DLT charges included):

Plan

Price/SMS

Volume

Expiry

Starter

₹0.14

Up to 50K/month

Never

Growth

₹0.12

50K–5L/month

Never

Enterprise

₹0.10

5L+/month

Never

Zero setup fee. Zero DLT registration fee. Zero credit expiry. Zero monthly minimum.


Criterion 7: Platform Uptime and Reliability — SLA-Backed or Just a Claim?

SMS for business-critical functions — OTP delivery, transaction alerts, appointment reminders — requires near-zero downtime. An SMS provider that goes offline at 11 PM during a flash sale or festival campaign is not a partner; it is a liability.

What to check:

  • Does the provider publish an SLA (Service Level Agreement) with a defined uptime percentage?

  • Is uptime independently verified — via a public status page or third-party monitoring?

  • What is the escalation process if the platform goes down during a critical campaign?

  • Is there redundant infrastructure — multiple data centres, failover routing — or is it a single point of failure?

  • How does the provider handle telecom operator outages — do they automatically failover to an alternate network route?

Red flags: Providers who claim "99.9% uptime" verbally but have no published SLA, no public status page, and no defined escalation process are making an unverifiable claim.

Techto Networks: SLA-backed 99.9% platform uptime. Cloud-hosted on redundant infrastructure. Automatic failover routing — if one operator route experiences degradation, traffic reroutes without manual intervention. 24/7 monitoring with incident alerts to our engineering team.


Criterion 8: Regional Language and Unicode SMS Support

India has 22 scheduled languages and hundreds of regional dialects. For businesses communicating with customers in non-English-speaking markets — which is the majority of India by population — regional language SMS capability is essential, not optional.

What to check:

  • Does the platform support Unicode SMS natively, or is it a workaround?

  • Which languages are supported? Minimum required: Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, Punjabi, Urdu

  • Are Unicode message templates pre-approvable on the DLT portal in regional scripts?

  • Does the platform auto-calculate Unicode character limits (70 chars per credit) correctly — or does it apply English character limits (160 chars) and cause unexpected multi-credit sends?

Techto Networks: Full Unicode support for all 10 major Indian languages plus English. Automatic character count switching between Unicode (70 chars) and English (160 chars) mode. DLT template registration support for regional language templates included at no extra cost.


Criterion 9: Customer Support — Who Answers When Your OTP Gateway Fails at 2 AM?

Business SMS runs 24/7. OTPs are sent at midnight. Delivery failures during peak campaign hours need immediate human response. The quality of support you receive when things go wrong is more important than the quality of the product when things go right.

What to check:

  • Is support available 24/7 — or only during business hours (9 AM to 6 PM, Mon–Fri)?

  • What channels are supported — phone, WhatsApp, email, live chat?

  • What is the guaranteed first response time for a critical incident (delivery failure, API outage)?

  • Is there a dedicated account manager for enterprise accounts — or do you raise a generic ticket?

  • Is technical support (API troubleshooting, DLT template issues) handled by the same team as billing support — or is it a separate specialist team?

Red flags: "24/7 support" that resolves to an email-only contact form with a 48-hour SLA is not 24/7 support. Test the support channel before you buy — send a WhatsApp message or call at 7 PM and measure response time.

Techto Networks: 24/7 support via phone, WhatsApp, email, and live chat. Dedicated account managers for Growth and Enterprise plan clients. Technical integration support — API troubleshooting, DLT template guidance, delivery failure diagnosis — handled by the same team, not a tiered escalation process.


Criterion 10: Scalability and Future Channel Readiness

Your business will not always send the same volume through the same channel. Choose a provider that grows with you — in volume and in channel capability.

Volume scalability to check:

  • Can the platform handle your projected peak volume — not just your average daily volume?

  • What is the throughput limit (messages per second) on your plan tier?

  • Is there a queue delay during high-volume sends — or does the platform maintain consistent delivery speed at 1,00,000 messages per hour?

Channel readiness to check: The Indian messaging market is actively evolving. WhatsApp Business API is now the primary conversational channel. Google RCS is growing as Android's native upgrade to SMS. A provider locked into SMS-only is a provider you will need to replace in 18–24 months.

  • Does the provider offer WhatsApp Business API from the same dashboard?

  • Is Google RCS (Rich Communication Services) available or on the roadmap?

  • Can your existing SMS contact lists and templates port across channels without manual rebuilding?

Techto Networks: Handles volumes from 1 to 10,00,00,000 messages per month on the same platform architecture. Throughput scales dynamically with campaign volume — no queue delays. Offers SMS, WhatsApp Business API, and Google RCS from one unified dashboard, one API endpoint, and one credit system. The only Indian provider at this price point offering all three channels under one contract.


How Techto Networks Scores on Every Criterion — Side-by-Side

Criterion

What the Best Providers Offer

Techto Networks

DLT Compliance

Native, not add-on. Free registration support

✅ Native DLT. Free registration. Template validation on every send

Route Quality

Direct operator connections for OTP and transactional

✅ Direct routes. Sub-3-second OTP. No grey or shared routes

Delivery Reporting

Real-time, operator-confirmed, failure-categorised

✅ Live dashboard. Failure reasons. CSV export

SMS Type Coverage

Promotional + Transactional + OTP under one account

✅ All three. One dashboard. One API. Auto-classified

API Quality

REST + SMPP, sandbox, webhooks, 7-language docs

✅ Full REST + SMPP. Sandbox activated on sign-up

Pricing Transparency

DLT included. No expiry. No setup fee

✅ ₹0.10–₹0.14/SMS all-in. Credits never expire

Uptime & Reliability

SLA-backed. Redundant. Auto-failover

✅ 99.9% SLA. Cloud-redundant. Automatic failover routing

Regional Languages

Unicode for all 10 major Indian languages

✅ Full Unicode. DLT template registration in regional scripts

Customer Support

24/7. Phone + WhatsApp + email. Technical specialists

✅ 24/7 all channels. Dedicated account managers on Growth+

Scalability & Channels

SMS + WhatsApp + RCS. Dynamic throughput

✅ All three channels. One contract. Scales to any volume


The 5 Most Common Mistakes Indian Businesses Make When Choosing an SMS Provider

Understanding what goes wrong helps you avoid the traps. These are the five most expensive mistakes Indian businesses make when selecting an SMS gateway provider:

Mistake 1 — Choosing the lowest headline price without checking delivery rate A provider quoting ₹0.08/SMS with 78% delivery on a grey route delivers less value than a provider quoting ₹0.12/SMS with 97% delivery on a direct route. At 1,00,000 SMS per month: grey route = 78,000 delivered messages. Direct route = 97,000 delivered messages. The direct route delivers 19,000 additional messages for ₹4,000 more — an additional cost of ₹0.21 per extra delivered message. That is the real comparison.

Mistake 2 — Not testing DLT template matching before go-live Many businesses sign up, pay for credits, register on DLT, and only discover that their message templates are not pre-approved when their first campaign sends zero messages. Test: does the provider validate your DLT template ID before sending, or does it send first and let you discover the failure in the report?

Mistake 3 — Choosing a promotional-only provider for OTP or transactional needs Promotional route providers cannot legally send OTP or transactional SMS — the route types are different, the DLT classifications are different, and the delivery rules are different. A provider offering only promotional SMS will block, delay, or misroute your OTPs — often without clear error messaging.

Mistake 4 — Ignoring credit expiry until credits expire A provider offering ₹0.10/SMS with 90-day credit expiry costs significantly more than one offering ₹0.12/SMS with lifetime credits, for any business that does not exhaust credits within 90 days. Calculate your monthly volume, divide your typical credit purchase by it, and check whether the expiry window covers your actual consumption rate.

Mistake 5 — Signing with an SMS-only provider when WhatsApp and RCS are in your 12-month plan Migrating your SMS contact lists, templates, compliance registrations, and API integrations to a new provider is a 3–8 week project. If you know WhatsApp or RCS is on your roadmap, choose a provider who offers all three channels now — even if you start on SMS only.


A 5-Minute Checklist Before You Sign Up with Any SMS Provider in India

Print this, use it for every provider evaluation, and only sign up with a provider that passes every item:

DLT & Compliance

  • ☐ Provider is registered as a telemarketer on India's DLT platform

  • ☐ Platform validates DLT template match before every send

  • ☐ Free DLT entity registration and Sender ID support is confirmed in writing

  • ☐ Compliance team handles template submission on DLT portal

Routing & Delivery

  • ☐ Direct operator routes confirmed for transactional and OTP SMS

  • ☐ Test send across Airtel, Jio, BSNL, Vodafone Idea completed and delivery times recorded

  • ☐ Delivery reports show operator-confirmed "Delivered" status — not just "Sent"

  • ☐ Failure categories available in delivery report

Pricing

  • ☐ DLT submission charges (₹0.025/message) confirmed as included in quoted price

  • ☐ Credit expiry policy confirmed — lifetime validity preferred

  • ☐ Zero setup fee confirmed

  • ☐ Zero monthly minimum commitment confirmed

Platform & API

  • ☐ API documentation reviewed before signing up

  • ☐ Sandbox environment tested with your integration language

  • ☐ Webhook delivery callbacks confirmed as supported

  • ☐ All three SMS types (promotional, transactional, OTP) available under one account

Support

  • ☐ 24/7 support confirmed — tested by contacting outside business hours before signing up

  • ☐ WhatsApp or phone support available — not email-only

  • ☐ Technical integration support confirmed as available (not just billing support)

Scalability

  • ☐ Throughput limit at your target peak volume confirmed

  • ☐ WhatsApp Business API available (or on roadmap) confirmed

  • ☐ RCS availability confirmed


Frequently Asked Questions — Choosing an SMS Service Provider in India

Q: What is the most important thing to look for in an SMS service provider in India? TRAI DLT compliance is the non-negotiable first criterion. Without a fully DLT-compliant provider, every message you send risks being blocked by all six Indian telecom operators before it reaches a single recipient — wasting your entire campaign budget. After DLT compliance, prioritise route quality (direct vs grey routes), delivery rate transparency (Delivered vs Submitted), and credit pricing that includes DLT submission charges.

Q: What is DLT and why does it matter when choosing an SMS provider in India? DLT (Distributed Ledger Technology) is TRAI's mandatory blockchain-based registration system for all commercial SMS in India, effective since September 2021. Every business, Sender ID, and message template must be registered on the DLT portal. Unregistered messages are automatically blocked by Airtel, Jio, BSNL, Vodafone Idea, TATA, and Videocon simultaneously. Choosing a provider who fully manages DLT compliance — including entity registration, Sender ID approval, and template submission — is the difference between a campaign that delivers and one that sends zero messages.

Q: What is the realistic all-in price for bulk SMS in India in 2025? Realistic all-in pricing inclusive of TRAI DLT submission charges (₹0.025/message) in 2025: promotional SMS ₹0.12–₹0.18 per SMS; transactional SMS ₹0.14–₹0.20 per SMS; OTP SMS ₹0.15–₹0.25 per SMS on priority routes. Any quote significantly below these ranges is either exclusive of DLT charges, on a grey route, or has credit expiry terms that inflate the effective price. Techto Networks' all-in pricing starts at ₹0.14/SMS for Starter and ₹0.10/SMS for Enterprise — with DLT charges fully included and credits that never expire.

Q: What is the difference between a promotional SMS route and a transactional SMS route? Promotional routes are used for marketing messages — offers, discounts, events — and can only be delivered between 9 AM and 9 PM to non-DND-registered numbers using a numeric Sender ID. Transactional routes are used for informational messages — OTPs, order confirmations, account alerts — and can be delivered 24/7 to all numbers including DND-registered ones, using an alphanumeric Sender ID. Your provider must offer both under one account — a promotional-only provider cannot send your OTPs or critical transactional alerts.

Q: How do I test whether an SMS provider's delivery rate is genuine before committing? Request a free trial or test credit allocation — any reputable provider offers this. Create a test contact list with at least one number on each major network: Airtel, Jio, BSNL, and Vodafone Idea. Send a transactional and an OTP test message simultaneously. Measure the delivery time on each network and confirm that the delivery report shows operator-confirmed "Delivered" status — not just "Submitted" or "Sent." A provider that cannot give you test credits before purchase is not confident in their own delivery rates.

Q: Should I use a single SMS provider for all my needs or different providers for different SMS types? Use one provider for all SMS types wherever possible. Managing multiple providers for promotional, transactional, and OTP SMS creates complexity — separate DLT registrations, separate Sender IDs, separate API integrations, separate billing, and the operational risk of them conflicting with each other. A single provider offering all three types under one account, one API, and one dashboard is both simpler to manage and easier to audit for compliance purposes.

Q: What happens when I need to send WhatsApp or RCS in addition to SMS in the future? Choose a provider who already offers SMS, WhatsApp Business API, and Google RCS from one platform — even if you only activate SMS today. Migrating SMS operations to a new provider when you add WhatsApp is a 3–8 week project involving new DLT registrations, API re-integrations, and contact list migration. Starting with a provider who has all three channels available means adding WhatsApp or RCS in the future is a configuration change — not a platform migration. Techto Networks offers all three channels from one dashboard today.

Q: Is it safe to choose a newer or smaller SMS provider over established brands like MSG91 or Kaleyra? Size is not the same as quality — several of India's largest SMS providers use shared routes, have slow DLT onboarding, and charge for features that smaller providers include for free. What matters is: direct route access (which requires telecom partnerships, not headcount), DLT compliance rigour (which requires process, not scale), uptime SLA (which requires infrastructure investment, not brand recognition), and support availability (which requires team commitment, not office size). Evaluate every provider — large or small — against the 10-point framework in this guide.

H2 — Why Techto Networks is the Right Choice for Indian Businesses

You now have the framework. Here is how Techto Networks stands up against every criterion — not as a self-assessment, but as a verifiable comparison:

Techto Networks is a TRAI DLT-registered SMS, WhatsApp Business API, and Google RCS provider headquartered in Thiruvananthapuram, Kerala, serving businesses across India. We are the only Indian provider at our price point that offers all three messaging channels — SMS, WhatsApp, and RCS — under one account, one API, one dashboard, and one support team.

What makes Techto Networks different from every other SMS service provider in India:

  • DLT charges fully included — no separate DLT billing line item, ever. ₹0.10/SMS is ₹0.10/SMS

  • Credits never expire — your balance is there when you need it, whether you send daily or quarterly

  • All three SMS types under one account — promotional, transactional, and OTP without separate contracts

  • OTP delivery in under 3 seconds — dedicated priority route, not shared with promotional traffic

  • Track SMS built-in — recipient-level click tracking on every campaign link at no extra cost

  • Personalized SMS at no premium — unlimited variable fields included in every plan

  • WhatsApp Business API and Google RCS from the same dashboard — the only provider you will ever need as your messaging strategy evolves

  • Free DLT registration support — we handle your entire DLT onboarding, Sender ID approval, and template registration from day one

  • 24/7 support on WhatsApp, phone, and email — tested by our clients at 2 AM and on public holidays

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