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WhatsApp API for Marketing and Promotions Let’s be real—marketing these days feels like shouting into a void. Emails? Lost in spam...

TRENDS IN MESSAGING TECHNOLOGY India's business messaging market is no longer following global trends — it is generating them. The India CPaaS (Communication Platform-as-a-Service) market reached $1.12 billion in 2025 and is forecast to grow to $3.9 billion by 2031 at a 23.1% CAGR — making it one of the fastest-growing business messaging markets in the world. Three significant breakthroughs are fuelling this growth: the availability of Apple RCS in India, GenAI-powered chat a