A transactional message is the text your customer receives confirming their payment went through. It is the OTP that lets them log in securely. It is the shipping update that stops them from calling your support line at 11 PM. It is, in the broadest sense, the automated voice of your business — triggered by what a customer does, delivered the moment they need it, across SMS, email, WhatsApp, or push notification. This guide explains everything Indian businesses, marketers, an
