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Chatbots in affiliate marketing can be a powerful combination for driving sales, improving customer engagement, and enhancing the...

Businesses need to meet their customers where they are—and increasingly, that’s on messaging platforms like WhatsApp. With over 2 billion...

WhatsApp has emerged as a leading platform for businesses to connect with their audience. The WhatsApp Business API takes this a step...

Business messaging has become the operating system of modern customer engagement. In 2026, Indian businesses send over 186 billion A2P (Application-to-Person) messages every year — across SMS, WhatsApp, RCS, email, and in-app channels — and that number is accelerating. Every OTP, order confirmation, payment alert, appointment reminder, and marketing campaign travels through a business messaging channel. Yet most businesses still treat messaging as an afterthought — using outd