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SMS Marketing for Retail Stores in India: The Complete Guide to Driving Footfall and Sales (2026)
MESSAGING SOLUTIONS India's retail sector is the fourth-largest in the world — a ₹93 lakh crore market spanning over 14 million retail outlets, from neighbourhood kirana stores in Patna to multi-floor supermarkets in Bengaluru, franchise chains across 500 cities, and D2C brand experience stores in every tier-1 metro. With competition intensifying at every level — kiranas competing with quick-commerce, standalone stores competing with malls, regional chains competing with nati
TechTo Networks
Oct 28, 202418 min read


Location Based SMS Marketing India: Reach Customers by City, Pincode & Geofence
Imagine sending 10,000 SMS messages and every single recipient lives within 5 kilometres of your store. No wasted budget. No irrelevant reach. Just your offer, delivered to the right mobile at the right moment. That is the power of location based SMS marketing in India. With a 98.2% open rate and hyperlocal precision down to a single pincode, geo targeted bulk SMS has quietly become the highest ROI marketing channel for Indian businesses — from Dmart driving weekend footfall
TechTo Networks
Oct 15, 202411 min read


DLT Principle Entity registration - HOW to get PE ID?
DLT PRINCIPLE ENTITY REGISTRATION If you're planning to use any bulk SMS service for sending transactional SMS or bulk SMS marketing campaigns in India, you are legally required to register as a Principal Entity (PE) on a DLT (Distributed Ledger Technology) platform. This process ensures that your communications comply with TRAI regulations and reduces the chances of unsolicited messages. What is a PE ID? A PE ID (Principal Entity ID) is a unique identifier allotted to you
TechTo Networks
Jul 29, 20242 min read
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